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Welcome to Creative Convergence Silicon Valley 2013 in San Jose, CA. Tickets are now on sale at c2sv.com/tickets.
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Thursday, September 26 • 10:30am - 10:55am
Social Media: Strategy, Culture & Execution with Todd Wilms

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Social isn't dead, but it is changing. Social Business is how you take all the insights you learned about social media and apply it to your business. Your goal is not ROI, but creating long lasting, mutually beneficial relationships with your customers.  

Sound too new-age, or squishy for you?  You may need to get used to it as this is how revenue will be made, and companies will flourish, or perish.  

This session will provide insights into how to think about developing a company-wide strategy for social business, how to get exec buy-in, and how to execute the change in your organization. 

Pure Matter presents what will no doubt be a lively and engaging session with Todd Wilms, an author, speaker and strategist who has worked with PayPal, Citrix and PeopleSoft among others. Currently he's Head of Social Business Strategy at SAP and a Forbes.com columnist.

He's spoken at SES London 2012, Online Marketing Summit 2012, Benchmark The Corporate Social Media conference in San Francisco. Todd is a really entertaining speaker and will keep you awake better than a strong espresso.


Moderators
avatar for Bryan Kramer

Bryan Kramer

Author, CEO, Pure Matter
Social Business Strategist and CEO of the Silicon Valley agency PureMatter, Bryan was recently listed as one of The Top 50 Social Chief Executive Officers (CEOs) on Twitter in the world by the Huffington Post. A leading authority on social strategy, Bryan is an active blogger and a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog. He is the author of two books: "There is no B2B or B2C... Read More →
avatar for Robert Scoble

Robert Scoble

Futurist, Rackspace
As Futurist for Rackspace, the leading Managed Cloud Computing Company, Scoble travels the world looking for what’s happening on the bleeding edge of technology for Rackspace. He’s interviewed thousands of executives and technology innovators and reports what he learns in books (“The Age of Context,” a book coauthored with Forbes author Shel Israel), YouTube, and many social media sites where he’s followed by... Read More →

Speakers
avatar for Kare Anderson

Kare Anderson

CEO, Say it Better Center
Emmy-winning former NBC and Wall Street Journal reporter, now speaker and columnist (Forbes and Huffington Post) on connective behavior and quotability. I enjoy supporting others in using their best talent together to accomplish greater things than they can on their own, beginning by becoming more quotable and aware of the sweet spots of mutual interest for which they seek allies. I was a founding board member of Annie's Homegrown, co-founded... Read More →
avatar for Todd Wilms

Todd Wilms

Head of Social Business Strategy, SAP
A 20-year marketer, Todd Wilms is the Head of Social Business Strategy for SAP.  Previously he has held leadership roles at some of the world's best known brands like eBay/PayPal, Citrix Online, PeopleSoft, and agency GPJ. He is a frequent speaker and contributor to Forbes and other media channels, as well as being widely quoted in business journals, books and college textbooks (infecting the minds of America's youth, or something like... Read More →


Thursday September 26, 2013 10:30am - 10:55am
IGR (Insanely Great Room) LL21ABC San Jose Convention Center

Attendees (18)