Social isn't dead, but it is changing. Social Business is how you take all the insights you learned about social media and apply it to your business. Your goal is not ROI, but creating long lasting, mutually beneficial relationships with your customers.
Sound too new-age, or squishy for you? You may need to get used to it as this is how revenue will be made, and companies will flourish, or perish.
This session will provide insights into how to think about developing a company-wide strategy for social business, how to get exec buy-in, and how to execute the change in your organization.
Pure Matter presents what will no doubt be a lively and engaging session with Todd Wilms, an author, speaker and strategist who has worked with PayPal, Citrix and PeopleSoft among others. Currently he's Head of Social Business Strategy at SAP and a Forbes.com columnist.
He's spoken at SES London 2012, Online Marketing Summit 2012, Benchmark The Corporate Social Media conference in San Francisco. Todd is a really entertaining speaker and will keep you awake better than a strong espresso.
