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Friday, September 27 • 2:30pm - 3:20pm
Apps, the Web and URLs: The Future of Search and Navigation

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Since the explosion of the app ecosystem, the common view has been that apps and the web are somehow in contention with one another. Much attention has been payed to metrics such as whether mobile devices or websites get more attention and which devices have the most market share. What's more relevant for understanding the future of apps the web, however, is focusing on the URL. It's been around since 1994, but changed a lot in 20 years to accommodate website-supported functions, app-supported functions, and all technology-supported functions. Taking this evolution into account, we can begin to understand the growing web of apps and form quicker ways to navigate through it similar to how we navigate the web. In this panel, Liron Shapira, CTO and Co-Founder of Quixey, “The Search Engine for Apps,” will be joined by Peter Hoddie, Vice President of the Kinoma® Platform at Marvell, and Kevin Marks, Vice President of Open Cloud Standards at Salesforce.com to discuss the rise of the web of apps, and how deep-linking can bring us closer to a unified functional web.

avatar for Nic Meliones

Nic Meliones

Founder and CEO, BitWall
@nicmeliones Nic is the CEO of BitWall. He leads business development and strategy. He previously worked at Visa before launching a mobile wallet venture. He got a B.S. in Economics from Duke.

avatar for Peter Hoddie

Peter Hoddie

Vice President of the Kinoma® Platform, Marvell
For nearly a decade, Peter Hoddie has played a central role in defining, building and promoting Apple’s trailblazing QuickTime technology. While at Apple, Mr. Hoddie was awarded the designation of Distinguished Engineer for his work on QuickTime. In 2000, he founded Generic Media... Read More →
avatar for Kevin Marks

Kevin Marks

Vice President of Open Cloud Standards, Salesforce.com
Kevin Marks (@kevinmarks)Kevin Marks is author of the weblog Epeus Epigone. He was Vice President of Web Services at BT. He became Principal Engineer for Technorati after working for both Apple and the BBC. At the TechCrunch event Realtime Stream Crunchup he announced th... Read More →
avatar for Liron Shapira

Liron Shapira

CTO, Quixey
Liron Shapira is cofounder and CTO of Quixey, the all-­platform Functional Search(tm) engine for apps.

Friday September 27, 2013 2:30pm - 3:20pm
IGR (Insanely Great Room) LL21ABC San Jose Convention Center

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